Why create a website for new businesses if it’s just going to be like all the rest?

 

There’s no point. So, after many hectic months of thinking, planning, writing, rewriting, editing, resource gathering and recruiting experts, in 2009 I helped to launch Start Up Donut. This genuinely pioneering website has since become one of the UK’s leading online source of information and advice for those who are starting a business (or seriously considering it).

shutterstock_114700300

Atom Content Marketing commissioned me to create Start Up Donut. The project involved planning a wealth of content across the broad spectrum of start-up topics and writing more than 120,000 words, including topic overview pages, start-up case studies, profiles, Q&A interviews with professional business advisers, features, blogs and news.

This pioneering website has become one of the UK’s leading online sources of information and advice for those who want to start their own business

The aim of Start Up Donut is to help people decide if they have what it takes to run a business, then come up with a viable business idea and turn it into a successful business (many new ventures fail within three years).

The site also contains a vibrant blog and popular weekly newsfeed. Much of the content is the result of interviews with some of the UK’s leading professional advisers and a diverse range of successful small-business owners who’ve been there, done it and bought the T-shirt.

For five years I edited Start Up Donut, planning, writing, editing and uploading content, contributing to the blog and the site’s monthly newsletter, helping it grow from a standing start to a site that attracts a huge volume of visitors each week.

The result of interviews with leading professionals and business owners who’ve been there, done it and bought the T-shirt

The No-Nonsense Guide to Starting Your Own Business

nng_startingup_pdfWhile working as managing editor at BHP Information Solutions, I planned, co-wrote, edited and coordinated production of The No-Nonsense Guide to Starting Your Own Business on behalf of Business Link, working with the DTI (now the Department for Business, Energy & Industrial Strategy). Packed with how-to advice from Business Link experts and small-business owners, millions of copies were distributed via Business Links throughout the UK.