How Laura Tenison scaled JoJo Maman Bébé

JoJo Maman Bébé is the UK’s leading boutique mother and baby brand. With more than 75 UK stores, 750 staff and trade customers in 50-plus countries, it’s perhaps difficult to believe that its founder and managing director, Laura Tenison MBE (pictured), started her business in 1993 as a classic ‘kitchen table’ enterprise. So, how has…

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